on May 29, 2019
I am regularly approached by companies that have got themselves into business difficulties and have decided to buy some data as a last resort to get more clients or make more sales.
Often it’s too late to turn things around.
When I ask them why they’ve left it so long before seeking help, the most frequent reply is that they have so much data already they’re drowning in it, but when pressed it turns out its data about themselves and their customers and not about the business world outside..
They didn’t see change coming until it was too late. Recent stories in the press back this up, including the demise of the high street retailer, the failure of high-profile restaurant chains and, away from the public eye, the multitude of similar troubles hitting many other market sectors.
What many companies don’t realise is that it’s trusted data on the trends, markets and sectors in the outside world that really counts and should be placed at the heart of every business decision and activity from board room to post room.
Business analysis software and its applications have been revolutionised in recent times, with the best providing the sort of information that would have saved these companies from failing or enabled them to get off the knife edge between profits and losses.
In seconds companies can now lift the lid on what is REALLY happening in their industry, sector and competitors in clear, well-presented, live dashboards. It enables them to see behind all the hype and the misleading information in the public arena and exposes the true state of play to give advance warning of problems or opportunities long before they become public knowledge.
Just as advances in technology have enabled the gathering and analysis of data that proves beyond doubt that climate change is real while warning us of the consequences if we don’t change, the power of business analysis software is similar.
By gathering millions of pieces of data from many sources over long periods of time, the software can show accurately and in great detail, the trends in activities and markets across business sectors, sub-sectors, regions and companies.
Armed with this evidence, companies are able to make bold, informed decisions to support current strategies or to make new data-driven decisions.
This may involve changing their business priorities completely or the markets and sectors they are focused on. It also gives sales, marketing, HR and other operational teams the confidence to pursue new audiences or provide different services.
Most of the information listed below is not readily available in any other data analysis software system. Many of the sectors, sub-sectors and companies we profile will be completely under your radar yet have turnovers and profits counted in millions. Our software enables you to:
Alert Data, our constantly updated data hub, contains 100 million pieces of information on 500,000 UK organisations and can be used as easily as a Google search engine, 24/7. The data contained can be diced and sliced to the user’s exact needs across 21 sectors; over 100 sub-sectors; locations by nation, region, town, city and post code; detailed contact types; and company details, such as performance, size, turnover, and profits.
The Alert Data online service is one of the most innovative data analysis software systems available anywhere. Find out more at alertbi.com or give me, Ray Murphy, a call on 07814 770621 or send us a message via the form below.
Like to know more about the business and market analysis software available to help you understand what’s really happening in your current and other markets?
Contact us for a free, no-obligation consultation and get impartial advice from one of our data experts.