01 Jun How to find original content for business blogs,websites,reports and articles
by Ray Murphy, Founder and Managing Director of Alert Business Information, pioneers in business intelligence
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If you need to promote your business online, you will already have a website that you try to keep up to date and SEO friendly so it’s receptive to Google crawlers. But how can you keep it refreshed with new content that visitors will be drawn to?
And what about the regular blogs and business articles that experts say you should write so you’re the go-to-company or individual for your particular expertise or opinion? Is that going well or are you running out of ideas or finding that you just haven’t the time or inclination to do the research?
Feeding the internet’s voracious appetite
If you have been struggling to find original business content related to your sector or market that you can put your own spin on, we may have just the answer.
Over the past few years, my team at AlertBI has helped create a live, constantly updated, online business portal. It contains more than 100 million pieces of information on 500,000 UK organisations across 21 business sectors, 100+ subsectors, 12 geographic areas and every city and town in the country.
Admittedly we had senior executives and marketing and sales teams in mind when we built it so they could spot trends and patterns in their area of the market place and drill down to detailed and insightful information to act on. That’s going great guns by the way.
But a chance conversation with one of our clients who was bemoaning the fact that they were always running out of ideas for blogs and ways to bring new visitors to their website got me thinking. Our database – which is intuitive and very quick and easy to use – is a huge, constantly updated resource that can be drawn on to support an endless supply of blogs, web pages, e-newsletters, reports and editorials for your target audience.
Our database – which is intuitive and very quick and easy to use – is a huge, constantly updated resource that can be drawn on to support an endless supply of blogs, web pages, e-newsletters, reports and editorials for your target audience.
Using filter tools to dice and splice information to fit your needs exactly
By selecting various filters, you can spot interesting trends and insights that will enable you to write content-rich material that’s relevant to your organisation, sector or subsector and location. For example, you might look at all the sectors in the UK and see how they are performing by region or by profits.
Or you might look at a group of specific companies and see behind their hype. How are they really performing? Why has company X got twice the staff turnover than company Y? Why is company A’s multi-million pound turnover not reflected in their static profits position? All the information in the data base can be diced and spliced across multi-filter options to deliver the data for an incredibly wide range of potential stories not covered elsewhere. The results will be surprising – they always are.
Having the facts and figures to hand made writing the article a quick and easy task in a way not previously covered.
Impress them with your knowledge
Just imagine if you had facts like these to start building on:
1. According to the latest financials, the Food and Beverages industry is the UK’s fastest growing manufacturing sector, with a £210 billion turnover that’s 10% up on the previous year. By drilling down further you can see which companies are responsible for this growth or which sub-sectors.
2. Meanwhile, Energy and Utilities are trailing in last place, 20% down turnover-wise on the year before. Which of those companies are bucking the trend and why?.
3. Yorkshire-based businesses are collectively expanding faster than any other region, with the West Midlands propping up the table in last place. Was that the case five years ago, or is it a recent reversal of fortune and what has caused it?
Statistics like these could form the basis of some compelling observations and vibrant commentary and you could extrapolate the trends to see where different sectors or businesses may be heading on this trajectory over the next few years.
We actually did something similar for ourselves recently, using data we pulled from the system. Hunting for stories, we came across data that pointed to the meteoric rise of the vitamins and supplements area of the Food Industry and we were able to use this as the basis for one of our Clued Up® investigations. Having the facts and figures to hand made writing the article a quick and easy task in a way not previously covered.
Statistics like these could form the basis of some compelling observations and vibrant commentary
Be the first to write about it
The Alert Data system can be used to extract data about trends in virtually every business area. Most of the information will not already be in the public arena. You could be the first one to spot that Sheffield has more other digital start-up businesses than any other city and how and why other cities are lagging behind. Or that a group of just 10,000 high-growth companies is responsible for almost half of the new jobs in the country. Their size, number of employees, profitability, etc. is all in the database too. The permutations of what to write about – depending on your business interests, etc., are endless.
And when you’ve got your story and all the data to back it up, you simply run off a report that is uniquely yours to create your blogs, web pages, business reports and articles. It doesn’t stop there either. As your audience becomes hungry for more information, you can keep updating them as the data or trends change or quickly drill down further to answer requests for more in-depth information.
Never be short of fact based content again.
Find out more at alertbi.com or telephone me, Ray Murphy, on 07814 770621
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Can AlertBI help with your data insights?
Most of the information listed below is not readily available in any other data analysis software system. Many of the sectors, sub-sectors and companies we profile will be completely under your radar yet have turnovers and profits counted in millions. Our software enables you to:
- Find out which sectors are either stagnant, shrinking fast or growing and whether they need to move their company in or out
- Instantly see where the fastest –growing or declining businesses are located in the UK and if they need to move or withdraw from those areas
- Compare companies in different sectors and which ones have the largest turnovers or the smallest profits
- Look at the activities of a client or competitor over a period of time and see how many employees they’ve recruited or lost, if they’re about to open new branches or about to close existing ones
- Take the features of a company’s best clients and find ‘clones’ of them, perhaps in other sectors or regions, so the organisation can utilise and roll out existing operations across production, transport and/or services
- Discover whether other firms are extending into that company’s area of operation or how their competitors are doing.
- Become an expert adviser in a given field by using fresh data to create their own publications, business advice, and proof of expertise.
AlertBI’s investment in cutting-edge data systems technology
Alert Data, our constantly updated data hub, contains 100 million pieces of information on 500,000 UK organisations and can be used as easily as a Google search engine, 24/7. The data contained can be diced and sliced to the user’s exact needs across 21 sectors; over 100 sub-sectors; locations by nation, region, town, city and post code; detailed contact types; and company details, such as performance, size, turnover, and profits.
The Alert Data online service is one of the most innovative data analysis software systems available anywhere. Find out more at alertbi.com or give me, Ray Murphy, a call on 07814 770621 or send us a message via the form below.
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