Departmental Drill-down

Penetrate a group of especially important organisations fast and effectively

One of our most popular specialist research services is Departmental Drill-down which is unique to Alert Business Insight.

It's a data-led solution to the challenge of how best to win business, or raise awareness quickly, in a group of organisations which have special importance because of their size, prestige, strategic placing, competitor activity, or unique needs. A sales or marketing approach to one individual is leaving too much to chance. If it fails, and the statistics are heavily weighted towards this outcome, then a flow of orders or other positive outcomes will never happen.

Approximately 10 people pinpointed per organisation

To overcome this problem, we pinpoint, in each organisation, up to seven decision-makers and influencers, usually all in the same department or a sub-group of it. We then add in the details of other people, such as the CEO, FD, and relevant procurement/operations contacts, bringing the number to approximately 10 people per organisation. This broad insight enables a multi-pronged approach to be made to everyone at the same time.

Data is freshened twice during your campaign

As part of the service, and to counteract the effects of data decay, we provide updates at the 2 and 4 month points after initial data delivery. Departmental drill-down is a low volume but precision-targeted strategy. Interest from just one recipient opens the door and you are on the way!

The full contact details for each person we identify are provided on a spreadsheet (including job titles and email addresses), plus background information, such as business address, turnover, profits, market sector, employee numbers, number of locations and website address.

The Departmental Drill-down service is available for groups of 10, 25 or 50 organisations, or more by arrangement. The cost is £25 per organisation researched. The reports can be ordered online for delivery within five working days.

How the service works

For a special, targeted group of firms and/or public sector enterprises, we conduct detailed research to pinpoint approximately 10 people in each organisation. These will be key decision makers or influencers across one of the 10 work areas listed below - OR in a more specialised working area sub group that you define.

Accounting and Finance

Human Resources

Procurement

Information Technology

Operations and Facilities

Sales and Business Development

Marketing

Legal

Technical/Research and Development


To this research we append details of other individuals outside the main or sub group, but likely to have an involvement in decisions - these people might include the CEO, FD, and relevant procurement/operations contacts.

Full contact details for each person (including validated email addresses) plus company information covering turnover, profits, employee numbers, locations, website, and more are provided in spreadsheet form. The individuals pinpointed can then become the focus of appropriate sales, marketing, research or other campaigns. This is an important consideration in view of changes to the data protection regulations planned for 2018 which will demand that all B2B marketing communications, whatever the channel, must be about products and/or services relevant to the recipients’ job roles.

As part of the service, and to counteract the effects of data decay, we provide updates at the 2 and 4 months points after initial data delivery.

The Departmental Drill-down service is available for groups of 10, 25 or 50 organisations or greater numbers by arrangement. We can work to your list or one from our data library covering sectors, regions, etc. Alternatively, a bespoke list can be compiled by you working with Alert's research team to ensure the best possible focus.

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