Are the key groups growing, on a
plateau or declining, taking on staff or shedding them? It really matters!
Their status may be a key factor in deciding whether your products, services or other reason for making contact will generate interest OR, if they are current customers, help establish the likelihood of previous orders being repeated.
And, if the whole group is on a downward trend, what could that mean for your plans and outlook? If half are doing well and the rest are not, you may need to make some decisions, and fast!
Corporate Health Checks help you do this.