Case history: UK arm of European scientific products supplier
Type of company: UK arm of European scientific products supplier.
Size of company: £8 million.
Objective: To gain more sales from UK organisations with laboratories.
Challenge: Many organisations are not investing, need to pinpoint those experiencing change and growth.
Work involved: Create a specialist Business List of all relevant organisations in the public and private sector. Research Key Contacts, identify Trigger Alerts about organisations building, refitting, extending laboratories.
Investment in Alert: £1500 for 3-month pilot project.
Overall investment in the project: £20,000
Outcome: Identified 5 UK organisations with international Corporate Trees, helping facilitate a cross-selling campaign from sister companies already buying from the supplier.