Case History: UK industrial products subsidiary of global enterprise
Type of company: UK industrial products subsidiary of global enterprise.
Size of company: £10m - £20m turnover, 200 staff, 3 UK locations.
Objective: To reverse a 5-year sales and profits decline.
Challenge: To improve sales and marketing productivity.
Work involved: Configuring Alert's service elements to match precise needs of client in terms of target companies, Business Lists, Key Contacts, Trigger Reports.
Investment in Alert: £15,000 per annum on 2-year contract.
Overall investment in the project: £500k covering operating costs of 5 sales staff plus marketing and operational support.
Outcome: Major contract agreed with UK airport group covering 5 locations. Other contracts being developed.