Case History: UK industrial products subsidiary of global enterprise

Type of company: UK industrial products subsidiary of global enterprise.

Size of company: £10m - £20m turnover, 200 staff, 3 UK locations.

Objective: To reverse a 5-year sales and profits decline.

Challenge: To improve sales and marketing productivity.

Work involved: Configuring Alert's service elements to match precise needs of client in terms of target companies, Business Lists, Key Contacts, Trigger Reports.

Investment in Alert: £15,000 per annum on 2-year contract.

Overall investment in the project: £500k covering operating costs of 5 sales staff plus marketing and operational support.

Outcome: Major contract agreed with UK airport group covering 5 locations. Other contracts being developed.